Book Summary of Blink by Malcolm Gladwell

About

"Blink" is author Malcolm Gladwell's follow-up to the book that put him on the map - "The Tipping Point" - which was about how small ideas morphed into big trends. With his follow-up title, Blink: The Power of Thinking Without Thinking, Gladwell takes a more psychological approach towards his writing, with a focus on Rapid Cognition (quick thinking). A large part of the book is based on research about the "adaptive unconscious" - a part of the brain that helps us make good decisions without realizing that we're even making them. In the book, Gladwell masterfully combines science and story to get us thinking about our lives from a new and different perspective.

Titles from FlashBooks related to Blink by Malcolm Gladwell (Book Summary)

• The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
• Outliers: The Story of Success by Malcolm Gladwell
• David and Goliath: Underdogs, Misfits and the Art of Battling Giants by Malcolm Gladwell